Scott Lukaitis

Hi, I'm Scott Lukaitis. Welcome to my Brand Yourself profile.

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With 25+ years of industry experience I'd like to be able to say I've seen it all but then something new comes along changing the game. Just when you think you have it all figured out there is a change in the status quo. I think that is what makes this industry so exciting and challenging. With my experience in all aspects of the motorcycle business specializing in parts and accessory sales management I have been able to shape the trends at the local level within our store and have been able to expand our reach internationally with relationship marketing. By maintaining the social stream of several organizations I am able to gain real time knowledge of customer's wants and needs and how to best react to them. My industry experience coupled with my freelance photography and journalism business has enabled me to interact with our customers on many different levels. My current job as the Brand Manager for Bel-Ray Company has enabled me to expand my industry knowledge even further. Working with racers and media outlets negotiating contracts and hospitality programs has allowed me to see all sides of the industry from the manufacturer to the end user and everywhere in between. Marketing the multi divisional business has increased my awareness of not only the powersports business but the industrial and mining industries as well. With my media knowledge and dealership experience I have been able to help build our shop brand as well as the NJ Motocross brand and am willing to do work with a company looking to expand their brand reach through conventional and unconventional branding means including the new forms of social media becoming more popular day after day. I am open and willing to discuss any and all business ventures involved within my field of expertise.

Ecommerce Manager at Ocean County Powersports

March 2010 - September 2010

In an industry stuck in the past Ocean County Powersports has enabled me to create an all new position in which I am responsible for all ecommerce and internet related contacts. As the "Director of all thing web" I am responsible for any and all internet based initiatives. Using the current social media trends we are attempting to create an all new job description necessary in today's fast paced society. It is a work in progress and will be updated as necessary. Currently the position entails: -Create and maintain the companies social media applications including blogs, Twitter, and Facebook Profiles. -Create and maintain the companies Ebay store. -Create and maintain the companies e-commerce site. -SEO optimization of all associated websites -Promotion of race team sponsored riders to digital and print press. -Building brand awareness across digital media channels including new location based marketing techniques. In addition my position enables me to continue my relationship with customers via personal and digital interactions.

Parts and Accessory Manager at Freehold Honda Triumph

June 2001 - February 2010

Freehold Honda Triumph is a full service franchised Honda powersports and Triumph motorcycle dealer located in central New Jersey. -Responsible for the day to day operation of a high volume parts and accessory department. -Responsible for all domestic an international shipping and receiving. -Responsible for staff training, scheduling and sales motivation. -Create and maintain the companies social media applications including blogs, Twitter, and Facebook Profiles. -Create and maintain the company's Ebay store. -Create and maintain the company's e-commerce site. -Using relationship marketing and zero advertising we were able to create and build a successful international retail and wholesale niche business using good word of mouth marketing techniques and current social media applications.

Acessory Manager at Woodbridge Powersports

July 1987 - June 2001

Responsible for the day to day operations of a high volume accessory department. - Focused on expanding the accessory and clothing aspects of the business including purchasing, marketing and merchandising. - Over the time frame we went through 4 different physical locations eventually ending up in a 33,000 square foot facility after a fire forced a move to a temporary location. - During my time with the company we were fortunate to be named a Dealernews Top 100 dealer and were even featured as a cover story. - Helped to develop the website and very early e-bay integration. - During my time at Woodbridge Powersports we were a Lemco 20 club member for many years and attended several training sessions by Ed Lemco including ones specifically designed for management positions.

Brand Manager at Bel-Ray Company

September 2010

Responsible for all aspects of marketing the brand Internationally across all 3 of the companies divisions. Powersports, Industrial and Mining. Act as a liaison between the company and all media outlets to obtain editorial coverage that represents the brand in a positive manner. Act as sponsorship coordinator to organize and administer racing support actions with professional and amateur racers and racing teams. Work within budget constraints to ensure brand visibility across various types of racing. Build relationships with athletes, amateur and professional, and build brand ambassadors from each relationship. Responsible for maintaining and developing social media strategies that represent brand's ideals and vision. Produce content and editorial support for corporate and racing specific web properties. Develop press and product releases that distribute to all company distributors and international media outlets.

Editor, Writer and Photographer at NJ Motocross

January 2007

NJ Motocross is a website that I was able to build, maintain and produce content for entirely on my own. The site is devoted to motocross racing in New Jersey, past, present and future. NJ Motocross was developed to share the rich history of racing in New Jersey. I produce and edit all content for the site as well as administer and control all social media properties associated. Web site maintenance, development and design is also my responsibility.

Photographer and Owner at Lukaitis Photo

January 2004

Lukaitis Photo is the company behind my freelance motocross photography business. I provide freelance photography and writing to several regular clients including Raceway News, Cycle News and Motorcycle Racing Action. I also provide content to several websites that I own, design and maintain.

South Plainfield High School

1985 – 1988

Middlesex County College

Associates

Concentration: Marketing